In the competitive world of sales and business development, finding accurate contact information can make or break outreach success. Lusha, a modern sales-intelligence SaaS, promises fast, verified B2B contact data via an intuitive interface, credit-based pricing, and deep CRM integration. But how reliable is its data, and does it really deliver value for small teams and enterprise users alike?
Table Of Content
In this review, you’ll get a full breakdown of Lusha’s core capabilities, use cases, pricing, pros and cons, how it stacks up against competitors like ZoomInfo, real user feedback, and expert perspectives — so you can decide whether Lusha is worth integrating into your workflow.
Quick Verdict ⭐ 4.2 / 5
Pros
- Easy-to-use interface with a Chrome extension for real-time prospect discovery.
- Flexible credit-based pricing system — only pay for the data you need.
- Strong CRM and workflow integrations: Salesforce, HubSpot, Outreach, Pipedrive, etc.
- Extensive B2B database: ~100 M business profiles, 60 M+ email addresses, 50 M+ direct dials.
- Compliance-friendly: GDPR and CCPA alignment.
Cons
- Data accuracy can vary, with occasional outdated or incorrect email addresses/numbers.
- The credit system may become expensive for high-volume users, especially for phone numbers (10 credits/number).
- Advanced features (API, scale-level usage) require higher-tier plans.
- Some integration limitations compared to enterprise platforms like ZoomInfo.
Bottom Line:
Lusha is an excellent choice for small to midsize sales teams and SDRs who want fast access to verified B2B contact data without long-term contracts. Its credit-based model makes it flexible and cost-efficient. However, organizations with very high volume, deep enrichment needs, or complex workflows may find the limitations of Lusha’s data or integrations restrictive.
Key Features & Specifications
Data & Database
- ~100 Million business profiles Lusha
- 60 Million+ decision-maker emails and 50 Million+ direct dials
- 15 Million+ company profiles
Credit Pricing System
- 1 credit to reveal a verified email
- 10 credits to unlock a phone number
- Free plan offers up to 70 credits/month and includes the Chrome extension + basic CRM integrations
- Rollover policy: unused credits roll over up to twice your monthly limit (on monthly plans)
Integrations & Workflow
- CRM: Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics
- Integrates with Outreach for sequencing, data enrichment
- API access available on scale/enterprise plans Avoma
- Chrome browser extension: find and enrich leads directly from LinkedIn, websites, email, etc.
Compliance & Verification
- GDPR (EU) and CCPA (US) compliant
- Data accuracy claimed ~81% by Lusha’s data team
Support & Onboarding
- Support via live chat, email, plus help center and onboarding resources RB2B
- Self-serve onboarding suited for SMBs; larger teams/enterprise get dedicated onboarding.
Real-World Use Cases & Benefits
- Sales Development (SDR) Teams
Lusha’s browser extension and CRM integrations help SDRs discover high-quality leads on LinkedIn, enrich them quickly, and export into outreach tools — streamlining prospecting workflows. - Demand-Gen & Marketing
Marketers building ABM (account-based marketing) lists can use Lusha to enrich prospect data with firmographics, contact emails, and phone numbers to create more personalized campaigns. - Recruiting / Staffing
Recruiters use Lusha to find direct contact details for potential candidates or clients, speeding up outreach and reducing reliance on guesswork or generic leads. - Small & Medium Businesses (SMBs)
SMBs benefit from Lusha’s credit model: pay for the number of contacts you need, without a heavy fixed cost. The intuitive UI and quick onboarding let you ramp up quickly.
User Testimonials & Social Proof
- According to Lusha’s website, customers like Jeremy Levine (Director of Business Development at WalkMe) praise the “direct contact information … worth more than gold.”
- Frank Breen (Head of Sales – Revium.io) reported achieving 95% deliverability, calling it “close to 100% accuracy.”
- Reddit Feedback: “Lusha data better than ZoomInfo and cheaper … but you’re locked in once you sign.”
“We’ve expanded Lusha to a different geography — it’s decent for numbers but you’re going to run out of people to call unless you mix providers.”
These testimonials highlight Lusha’s appeal for lead-generation efficiency, though they also reflect some long-term concerns around cost and contract flexibility.
Expert Insights & Industry Commentary
- UpLead notes that Lusha is optimized for self-serve use, with transparent pricing and an interface that’s easy for startups and SMBs to adopt — whereas enterprise-focused tools like ZoomInfo tend to require more setup.
- Avoma points out that Lusha’s simplicity and speed come at the expense of more advanced features; for example, ZoomInfo offers richer company insight and intent data, though at a much higher cost.
- According to SelectHub, Lusha’s strength lies in real-time prospecting and up-to-date contact data, but some users report limitations or occasional stale records.
Comparison with Top Alternatives
| Tool | Ideal For | Strengths | Trade-offs |
|---|---|---|---|
| Lusha | SMBs, SDRs, recruiters | Easy onboarding, credit model, fast access to emails & phones | Variable data accuracy, higher cost for phone credits |
| ZoomInfo | Enterprise sales & marketing | Massive database, intent data, deep insights | High pricing, complex contracts, steeper learning curve |
| UpLead | Self-serve prospecting & list building | Clean UI, firmographic filters, credit-based | Smaller data reach, fewer integrations on basic plans |
Pricing & Value Analysis
Lusha’s pricing is credit-based, which offers flexibility: you only pay for what you use.
- Free Plan: ~70 credits/month; includes basic features + browser extension.
- Paid Tiers: More credits, more users, and scale plans — higher tiers provide credit controls and API access.
- Credit Roll-Over: Unused credits roll over up to double the monthly limit on monthly plans.
Value Considerations:
- If you occasionally need verified emails, Lusha is cost-effective.
- For high-volume outreach (especially phone), cost per contact may escalate.
- Risks: credit wastage or unused credits if usage doesn’t match projections.
Who Should & Shouldn’t Use Lusha
Recommended for:
- SDRs and BDRs doing active prospecting
- Small teams needing self-serve lead intelligence
- Recruiters or hiring teams needing direct candidate info
- SMBs who want to scale outbound without enterprise-tier contracts
Less suitable for:
- Large enterprises needing bulk data enrichment + intent intelligence
- Teams needing highly accurate, frequently updated databases + company firmographics
- Organizations looking for advanced workflow automation or lead-scoring tools
FAQs (People Also Ask)
Q: Does Lusha offer a free plan?
A: Yes — Lusha’s free plan gives you up to 70 credits per month and includes the Chrome extension and CRM integrations.
Q: What kind of data does Lusha provide?
A: Lusha offers business profiles, direct emails, direct dials, company attributes, and more — via its web interface and browser plug-ins.
Q: Is Lusha GDPR and CCPA compliant?
A: Yes — Lusha supports GDPR and CCPA compliance, with lawful basis for B2B data collection and opt-out mechanisms.
Q: How accurate is Lusha’s data?
A: According to the company, their internal data accuracy is around 81%, though some users report outdated or incorrect info.
Final Verdict & Next Steps
Lusha stands out as a highly accessible sales-intelligence tool that keeps things simple yet powerful. For teams that want fast access to quality contact data without enterprise-level contracts, its pay-as-you-go credit system and integration-friendly design make a lot of sense.
If lead volume is moderate, or if you’re just starting outbound, Lusha offers a strong balance of price and data quality. But for organizations relying on complex workflows, advanced segmentation, or very high volume, you may want to consider supplementing with or choosing a platform like ZoomInfo.
